OddsChecker US
I became the lead designer for OddsChecker US in April of 2021. I produced predominately all of the creative output for the marketing, social and promotion based teams. With the help of some excellent marketing colleagues backed by engaging handicappers, OddsChecker US had some great early success. In my time I created hundreds of social graphics, advertising pieces, youtube thumbnails, templates and a myriad of other creative exports.
Engagement.
Towards the 2nd year I spent with OddsChecker US, the marketing team and I would mix in more engagement-lead design to activate our current and future followers.
Player focused.
Finding creative solutions using player cut outs and dramatic scenery to hype up & represent some quality handicapper sports picks.
Multiple Player Image.
Using templates would help expedite the process of graphics at times, but I wanted to be able to focus more attention on player imagery instead of solely type and image based design.
Giveaway Graphics.
In attempts to gain engagement and followers, OddsChecker US would put together great weekly giveaways. By creating themes that experimented with holidays, special sporting events, etc., we were able to augment the social accounts.
Templated Design.
Templates allowed us at OddsChecker US to not have to reinvent the wheel for more commonplace articles (generic odds, super bowl odds, etc.). Templates allowed us to use a similar layout but inject new colors and add-ons as needed.